Here are a couple examples that I got from skimming last month's best-of post: You could reasonably agree that if most people on a fashion forum really like the posted outfits, they'd be considered fashionable. Ultimately fashion, like any art, is subjective, but quite a few of the highly upvoted posts that make the monthly top WAYWT posts of the subreddit feature visible Supreme branding. It's fine if you want to say "I don't think a lot of fashionable people wear Supreme box logos," but essentially saying "no fashionable person ever would be caught dead wearing a box logo" is, like, objectively false. You're really just making yourself look dumb by speaking in such sweeping generalizations. I think branding in streetwear is often misunderstood by other fashion "subgroups" because they simply see it as a word on a shirt and that's it - there's a lot more to it than that, and it's really something you only start understanding once you delve into the streetwear community more and more. Obey isn't exactly original, it's far from exclusive, it's not really associated with any kind of interesting subculture, and its designs leave something to be desired. Supreme is often extremely exclusive (box logo hoodies literally sell out in seconds online), it's worn by cool celebrities, musicians, and fashion figures, it's somewhat pricey while still affordable for most of its audience, its associated strongly with NYC skate culture and skate culture in general, and its designs are often very original and appealing.Ĭompare this to Obey, where any kid could just walk into their local mall and pick up a 40 dollar Obey sweatshirt at Zumiez or PacSun. To give a straightforward answer regarding Obey and Supreme that I think most anyone reasonably "in" to streetwear would agree on: Supreme is simply cooler than Obey on most every level. It's not 100% relevant to your post, but I think it addresses some main points: I'll copy and paste a comment that I posted in a similar discussion a few weeks ago when someone didn't really understand why Supreme box logos are considered cool amongst more fashionable people, whereas Obey box logos aren't.
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