However, today’s audiences probably see more movie posters on their streaming services than anywhere else. Those posters are usually also just a small part of a multi-million dollar campaign that includes trailers, TV spots, radio ads, talk show guest appearances, product cross-promotion (a bag of BB-8 oranges, anyone?) and more. The key art (the imagery and title) used to make the poster is also typically seen reconfigured on public transit, in magazines and extra-large on billboards and bus shelters. It’s impossible NOT to know when certain movies are being released Always a staple of the movie theatre, the movie posters we’ve become used to for the past few decades are printed, double-sided, at 27×40” and displayed in a glowing light box. As the times have changed, so has the movie poster-and its role in film marketing. Compounding the problem, many of the films available to casual streaming viewers don’t have huge marketing campaigns-meaning that when someone sees a film pop up on Netflix, Hulu, or whatever other service they may be using, it’s often the first time they’ve heard of it.Įnter the poster. With the onslaught of streaming services available to everyone instantly, options are limitless and decisions difficult. It’s easy to understand why, especially in today’s age. Just as a reader may judge a book by its cover, even more so do moviegoers judge films by their posters. But what can you do to make your film’s poster stand out, amid a sea of marketing and the endless scroll of streaming thumbnails? We asked poster designer and Chargefield creative director John Godfrey for his expert opinion. This platform also serves as a blog to keep up with various film development approach & film marketing trends.A film’s poster is a hugely critical part of getting people to watch your movie. Uniting Artists is a non-profit organization founded by Shubham Sanjay Shevade for artists around the world, created to promote peace and cultural art. size is 27 inches in width x 40 inches in height, commonly referred to as “the one sheet”. Also, every country has a different specification for movie poster sizes but the standard U.S. Useful Tip: Use 300dpi resolution and CMYK color format. Here’s how you can get started with making your film posters. The Internet is a wonderful thing and can give you an endless amount of information on different color schemes, font sizes or image placement and what they connote to send the right message. The design may include a “tagline” that indirectly based on the theme of your film.Īs a case study here is IndieWire‘s Post about The 35 Best Movie Posters of 2019 So Far.The poster may include the star cast/main actors/brands that appear in your film useful for its promotion.
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